GLOBAL NUCLEAR COMMUNICATIONS
WNN - 15 April 2021 - The nuclear industry has for too long taken a passive role in debates that determine how its technology is perceived by the public, but the climate crisis demands active communication about its many benefits, Rauli Partanen, the CEO of Think Atom, said yesterday in his address to delegates at the World Nuclear Fuel Cycle forum. In his keynote speech, Selling the benefits instead of the fear - How to turn the discussion on the future of nuclear into an expansive and progressive one, Partanen said the positive facts about nuclear are lost to poor messaging.
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